Senior designer specializing in research-driven experiences for complex products.
Product Design
UX Strategy
Cross-Functional Leadership
Research-Driven Design
Systems Thinking
Complex Workflows
Case Studies
CarMD Connect
The ultimate vehicle ownership and safety companion.
CONSUMER MOBILE APP
From preliminary research to production — How I led the process and navigated trade-offs.
Highlights:
Mixed-methods research insights
Design & prototyping
End user testing
SHOP REFERRAL PORTAL
Using contextual inquiry to build a B2B workflow
Highlights:
Workflow optimizations
Data Dashboard
End-user testing
RepairSolutions2 Mobile App
An automotive diagnostic app that helps DIYers repair and maintain their car.
TECHDOCS SUBSCRIPTION PROGRAM
How I translated UX insights into substantial business wins.
Highlights:
+57% conversion
+62% revenue
+228% visits
DIAGNOSE & REPAIR WORKFLOW
I rebuilt the app's data heavy core workflow around the user's needs.
Highlights:
Increased engagement and retention
AI Solutions designed to be scalable
UX RESEARCH STUDY
I led an effort to rediscover our users and define business opportunities grounded in our user's needs.
Highlights:
User interviews and survey data turned into actionable insights
Cross-analysis of research methods
DESIGN SYSTEM
I built a scalable, efficient design system for the RepairSolutions2 mobile app.
Highlights:
Dev-friendly assets
Design Tokens
Element Hierarchy