I design to turn complexity into clarity and uncertainty into confidence.
01
Frame the problem
Understand the user need,business objective, technical constraints, and define success metrics
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02
Learn from users & data
Combine user research and behavioral data to uncover needs, behaviors, and friction.
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03
Identify opportunity
Turn insights into a clear problem to solve and identify where design can create the most value.
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04
Explore & prototype
Map flows, explore ideas, and prototype rapidly to make possibilities tangible.
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05
Validate & refine
Test assumptions with users and data, then iterate toward a clearer, more effective solution.
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06
Partner through launch
Work closely with product and engineering through implementation, integration, QA, and release.
Education
Google UX Design Certificate
Google Career Skills, 2022
BS, Transportation Design
ArtCenter College of Design, 2017
Pasadena City College
Industrial and Product Design, 2011
Experience
User Experience Designer
4 years
Innnova Electronics
Irvine, CA
Lead UI/UX designer, researcher and strategist on multiple mobile app & e-commerce projects including RepairSolutions 2 and CarMD Connect
Creative Designer
5 years
ICONA Group
Irvine, CA
Contributed to 30+ automotive and industrial design & research projects spanning physical product design, research, and HMI, including the Weltmeister W6, Hengchi 3, and Icona Nucleus
Creative Designer
6 months
Ford Motor Company
Dearborn, MI
Exterior design for Lincoln future-mobility programs