My Process

My Process

I believe good UX is less about creating screens and more about reducing uncertainty.

01

Understand the business problem

02

Talk to customers

03

Identify opportunity

04

Prototype rapidly

05

Validate with users

06

Partner with Engineering through launch

Partner with Engineering through launch

Education

Google UX Design Certificate

Google Career Skills, 2022

BS, Transportation Design

ArtCenter College of Design, 2017

Pasadena City College

Industrial and Product Design, 2011

Experience

User Experience Designer

4 years

Innnova Electronics

Irvine, CA

UI/UX designer, researcher and strategist on multiple mobile app & e-commerce projects.

Designer & Researcher

5 years

ICONA Group

Irvine, CA

Designer and researcher on various automotive exterior, interior, HMI and industrial design projects. My scope of work included product planning, market research, concept creation & execution.

Product Designer

6 months

Ford Motor Company

Dearborn, MI

Exterior design for Ford and Lincoln vehicles.