REPAIRSOULTIONS2 MOBILE APP · MONETIZATION
TechDocs subscription gives users access to valuable repair guides, diagrams and specifications.
ROLE
Lead UX Designer
TIMELINE
4 weeks · 2025
TEAM
Product · Eng · Business
SCOPE
Research → Impact
Executive Snapshot
THE PROBLEM
Subscriptions underperforming despite predicted demand.
THE MANDATE
Improve conversion on TechDocs subscription
MY ROLE
Research Strategy · Flow Analysis · KPI Boost
VALIDATED OUTCOME
57% conversion boost, exceeding target.
Transformation Process
The app only diagnosed problems, but didn’t help users repair them.
Improving Discoverability + Access
BEFORE
Report History ➔ Tap Report ➔ Scroll down ➔ Tap
AFTER
Home ➔ Tap
Surfacing Value
BEFORE
Text heavy, Unclear CTAs:
AFTER
Clear Benefits, Auto-Play Carousel:
A More Flexible Purchase Path
BEFORE
Locked into one selection:
AFTER
Select from all cars, and edit plan duration:
Post-launch Outcomes
62% Revenue Increase
Hit the revenue target through UX improvements alone.
57% Conversion Increase
The enhanced flow increased subscription conversion from 0.95% to 1.66%.
228% Visits Increase
In-app access surged, indicating significantly reduced friction.
Reflection
What I would repeat:
Understanding the use case first to lead to more impactful improvements.
What I would change:
A/B test messaging and presentation to optimize conversion.
What's next?:
Use analytics to identify drop-offs and validate multi-vehicle needs.
Thanks for your time
“Time is the longest distance between two places.”
— Tennessee Williams
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