REPAIRSOULTIONS2 MOBILE APP · MONETIZATION
A RepairSolutions2 TechDocs subscription gives users access to valuable repair guides, diagrams and specifications.
ROLE
Lead UX Designer
TIMELINE
4 weeks · 2025
TEAM
Product · Eng · Business
SCOPE
Research → Impact
Executive snapshot
THE PROBLEM
Subscriptions numbers were missing revenue targets, despite predicted demand.
THE MANDATE
Improve conversion on TechDocs subscription program.
MY ROLE
Research strategy · Flow Analysis · KPI Boost
VALIDATED OUTCOME
57% conversion boost, exceeding revenue target.
Transformation Process
The app helped users diagnose the vehicle, but didn't help them repair it.
From forgettable to must-have:
BEFORE · HIDDEN VALUE
If users could find the hidden offering, they were given a lack-luster intro with a choppy purchase path.
AFTER · UPFRONT BENEFITS
Upfront access point showcases valuable component diagrams, with a flexible and intuitive purchase path.
Post-launch Outcomes
62% Revenue Increase
Without additional marketing efforts, UX enhancements were enough to hit our revenue target.
57% Conversion Increase
The enhanced flow convinced users to subscribe, with a healthy jump from 0.95 to 1.66%.
228% Increase in Visits
In-app access skyrocketed, suggesting friction had been dramatically decreased.
Reflection
What I would repeat:
Using research to understand the use case priori to analyzing the flow - This helped ensure my enhancements had the maximum impact.
What I would change:
Launch with A/B test messaging and presentation layer to hone conversion.
What's next?:
Use analytics to identify drop-off points to confirm multi-vehicle use case for further enhancement.
Thanks for your time
“Time is the longest distance between two places.”
— Tennessee Williams
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